Marketing: A Lawyer's Perspective
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Vincent W. King, PA
310 South Fourth Avenue
Suite 900
Minneapolis, MN 55415
vinceking@vklaw.net
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- International Construction Marketing
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MARKETING CASE STUDIES:
AN AMERICAN LAWYER'S PERSPECTIVE
Vincent W. King (JD)
Minneapolis, Minnesota USA
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Paper presented at the "1st International Construction
Marketing Conference: Opportunities and Strategies In a Global Marketplace"
University of Leeds, United Kingdom
26/27 August 1998
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Conference proceedings published by the Construction Management Group
University of Leeds
Dr Christopher N Preece BSc (Hons) PhD MCIOB
Editor and Conference Organiser
Copyright © 1998 Vincent W. King. All rights reserved.
ABSTRACT
Even in today's challenging market, international opportunities for design consultants continue to be almost unlimited. Also unlimited, however, are the opportunities to lose vast sums of money chasing projects inappropriately, or chasing inappropriate projects. The paper reviews, from a lawyer's perspective, practical experience gained during the marketing and contract negotiations for three projects in Scandanavia, Russia, and Indonesia.
The paper offers some general principles for developing a structured marketing approach which may minimize risk while maximizing the opportunity for profit.
The paper is attached below as "leedsmkt1.pdf"
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