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PRODUCTION -- DO IT RIGHT THE FIRST TIME! 1. Either you want your music to make money or you don't! 2. Either your music logs AIR PLAY or it doesn't! 3. No radio air-play equals NO RECORD SALES! 4. Either your music is RADIO FRIENDLY or you're dead in the water! 5. Keep your arrangements UNDER 3:30 TOTAL RUNNING TIME until you're established like legendary Sheena Easton, Bett Midler, Michael Jackson, Garth Brooks, Madonna, Linda Ronstadt, Master P, P Diddy & etceteras. When you can afford to spend ONE MILLION-PLU$ COLD HARD BUCK$ in PROMOTION you can crowd the RUNNING TIME ENVELOPE! Until then you're just one more set of TRACKS out there in Radio Land looking for a handout of airtime. 6. If the selection you're going to record requires more than 3:30 TOTAL RUNNING TIME due to 'the integrity of the song', record some other song before you blow your budget of this worst of all emotional tangents! PREPARATION PRIME! A recording project is exactly like a court case: it's won or lost in preparation! Ask any attorney from the best to the most worst and they'll all confirm that court cases are neither won nor lost in the court room: they're won or lost in preparation! Recording sessions are neither won nor lost in the studio: they're won or lost in preparation! 1. Recognize the fact that making a record is a highly emotional endeavor for most artists. Never let that emotionalism interfere with common sense. The only way you can produce an Artist without making them sound like everybody else is to HAVE A GOOD HARD STUDY ON THAT ARTIST! What is the actual quality and tone of their voice how do they phrase can they make each and every KEY word believable in the process of making the whole STANZA believable, even in recitation what is the nature of their diction do they pronounce in slang or accent etceteras. Once you HAVE THAT STUDY you can make the musicians sound like they're in the same song at the same time with the singer. Without it, it's near impossible. As you read the rest of this treatise you'll see just how important that STUDY really is to everybody concerned with the project. 2. Here's the BIG SECRET to getting into record-prime for any given project used by all successful artists and producers and ignored by all the non successful people! It's so simple that anyone can do it, but know-it-alls constantly ignore it to their own (and everybody else's) detriment.Click on What won't work!Hit your back bar until you get back to this page! If you want to see our plan after you read some of the articles... click on Where the MONEY really is in Recorded Music! Now that you know how to produce a commercially acceptable record - contact W D Martin, Jr. or Nitram Records and get your product on the air, promoted, distributed and licensed World Wide. And do it before you blow your budget! If you're close enough to any of them, you might want to use their Production Facilities and certainly get the benefit of their expertise. |
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