Where the MONEY really is in Recorded Music!
SUPER VENUES
Before you get any ideas that UNKNOWNS can book HIGH-DOLLAR VENUES, think again. Dont think so? Then answer this question: "How many never-wases have booked the Astrodome?
YOU CANNOT GET THOSE HIGH DOLLAR VENUES WITHOUT A SOLID COMMERCIAL PRODUCT! Period. You flatly are not going to get the INVESTMENT to book the Astrodome with a Nobody Productions record from over next to the freight yard.
It takes a KNOWN somebody, and in music that requires COMMERCIALLY ACCEPTABLE and properly PRODUCED, FINANCED, MANUFACTURED, PROMOTED, LICENSED AND DISTRIBUTED PHONOGRAPH RECORDS-CDs!
....and RADIO AIRPLAY, RADIO AIRPLAY, RADIO AIRPLAY!!!
This instantly excludes any and all indie product that Main Line Radio won't play and Main Line Outlets won't stock. And, NO!, mp3.com wont work either!
You need a COMMERCIALLY ACCEPTABLE record - on a COMMERCIALLY ACCEPTABLE label - licensed and distributed by a COMMERCIALLY ACCEPTABLE licenser. Get it? Anything less is pure and unvarnished JUNK!
Now that isn't as hard to get as you would think--unless you're living under the DELIBERATELY PERPETUATED DELUSION that 'someone' is going to finance your pipe dream because you 'have talent'. If you still think that, you're wasting your time reading this, or any other, legitimate information. Where artists got the idea that the Music Industry is exempt from traditional business models is from those same entities that they dream of "being discovered" by! Hmm...wonder why they'd want you in the dark? I know why! Cheaper than the cost of "shelving contracts" or insurance is why! Realize, they've got a LOT of dinero invested in THEIR act.
DO NOT BE FOOLED: This industry requires what any other business does...product...marketing...investment monies...business management...down to stocking the toilet paper, etc., etc.!
THE FINANCIAL FACTS ARE:You HAVE to have: 1.) PROVEN PRODUCT--PROMOLIBRARIES PROVE product! 2.) YOUR BUSINESS HOUSE in order--Your business acumen will grow with us!
INVESTORS are willing to look at-and perhaps INVEST the amount of MONEY it takes to PROMOTE such high paying Venues. But not until the above.
Now, you have to get the BEST SONGS OUT OF PROMO-LIBRARY RESULTS into one of the MAJOR LABEL composites.
Most Majors wont even consider anything they dont OWN lock, stock and barrel !
VMG does! (More about that later)
Once you get satisfactory results from the PROMO-LIBRARIES to indicate your product will LOG SUFFICIENT COMMERCIAL RADIO AIRPLAY, you might want to consider going directly for an album. Promo-Library results are deemed sufficient to justify the expense/investment.
PROOF, is Proof, is proof, and youre still going to need a hard product BEFORE you can even consider getting on the desk of the INVESTORS! Hard Product for what? To send to the power radio stations ("reporting stations") that do not subscribe to the PROMO LIBRARIES so that THEY can play it on the radio, too. These stations report to "charts" that the investors are going to be interested in seeing before they dish out the hard cash. Again, PROOF is Proof...You bet the investors want to see it.
So, now that we have A PROVEN SOMETHING: We take TEN (10) songs- no more-all RADIO FRIENDLY, and release an album. World Wide!
Now, WIN, LOSE or DRAW, we have the PROVEN product to go to step three.
Three, WITH YOUR PROVEN PRODUCT AND YOUR BUSINESS HOUSE IN ORDER, we can put you on the desk of those INVESTORS who can shell out the $5 to 10+Million long-green you'll need to BUY the services and logistics to get those HUGE Venues we spoke of just a few paragraphs above. That includes 'buying' your songs onto the radio, through consultants, particularly in the venues that you will be visiting. Saturate the radio waves just before your concert there. Think that'll help your show revenue, maybe?
You'll have to meet a few logistical standards, beside your Business House being in order. The average investment loan is ONE (1) TO TEN (10) MILLION DOLLARS. And not one penny of it released to the party! Every penny is already dedicated. Every cent is allocated to the facilities, equipment, salaries, insurance and administrative logistics you're going to need to deliver those performances. Not to mention the VERY EXPENSIVE cost of "buying" your songs onto the radio, through consultants, in the given venue so that your show is a success.
To get the investment monies you also need a SOUND BUSINESS PLAN: What you're going to do with the money, how long it's going to take to do it, how much ROI (Return On Investment) the INVESTORS are going to be repaid, etceteras, as mentioned above.
For this explanation well split the average and base our figures on a $5,000,000.00 investment. So, you've got your Business House in Order, sufficient PROVEN product, and FIVE MILLION DOLLARS that will be spent properly and in exact accordance with your Business Plan, and you are about this business in no uncertain terms! $5-Million Bucks. Owed to the Investors/Lenders. BUT THAT IS PEANUTS! IF REPEAT - IF you are about the BUSINESS OF THE BUSINESS you're going to book that 60 Concerts -so make that $16.8+Million -then PAY BACK THOSE INVESTORS - and BE IN THIS BUSINESS right up-with and alongside everybody else who is anybody.
You need to know the START UP COSTS.
INITIAL START UP INVESTMENTS = promo-library uploads are $700.00 per song at Nitram Records, Inc./Vandor Kansas. How many songs will it take before you have a solid air-logger? Nobody knows. Whether we like it or not: FOUR (4) out of FIVE (5) songs released never log one split second of COMMERCIAL Radio Airplay!