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Ned Madden
949/493-5892
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- Frequent Questions
- Answers to frequent questions
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Question One What should be expected of a good PR agency? A strong understanding of the workings of the press, editor, reporter and reader expectations, issues management, crisis communications and other related topics.
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Question Two What constitutes an effective PR program? An effective PR program means more than news releases, press kits, articles, TV interviews and collections of reprinted stories published about the company. Knowing what to communicate to customers begins with acquiring a full understanding of the client company and its business, products or services in the context of the company's competitive environment.
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Question Three What are Ned Madden's strong points? Strategic thinking, writing, editing, editorial contact, client relations, program planning, implementation. Zen-like calmness and good natured personality.
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NED MADDEN
BRINGING BUSINESS AND THE MEDIA TOGETHER
