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PUBLIC RELATIONS SERVICES
SPECIALISTS IN THE ART OF STORY TELLING







HIGHLIGHTS
LAUNCH PACKAGES PROPEL COMPANIES

Every new company needs a "launch" to get going.

  • Launched LoanWorks.com Website for online mortgages. L.A. Times, OC Register, Business Week, KCAL-TV, KABC-TV.

  • Launched Sony Corp.'s U.S. workstation company with press conference at the Plaza Hotel in New York City. Event coordinated with feature story in Business Week. Additional coverage in New York Times, Wall Street Journal, top technology trades.

  • Launched two Internet companies—Network Translation, Inc. (firewall/IP address translator) and Integrated Data Systems (VRML Web browser). Trade show press interviews, in-depth editorial contact and coverage.

  • Launched Highland Software's innovative CD-ROM-based software distribution system—The Software Store. Trade show press conference, interviews, in-depth editorial contact and coverage.







TELLING THE CORPORATE STORY IN FRESH, READABLE WAY
COMMUNICATING WITH INVESTORS, ANALYSTS, BUSINESS PRESS

Rely on us to:

• Help keep SHAREHOLDERS informed and loyal to the company.

• Communicate corporate strategies to the FINANCIAL COMMUNITY in order to maximize a sustainable stock price and ensure a fair valuation (intrinsic value vs. market value) on the company's securities.

• Assure compliance with mandated SEC rules regarding immediate disclosure of material affecting investors.

• Participate as part of the capital formation team seeking sources for future capital and developing competitive strategies for attracting investor dollars and loyalty.

• Attract individual investors and satisfy the needs of sell-side analysts (brokerage firms) and buy-side institutional analysts and portfolio managers (at banks, insurance companies and mutual funds) charged with overseeing the investment of pension funds and other assets managed by institutions.

• Minimize stock price volatility and enhance OWNER liquidity.



  • Executive Speeches

  • Corporate Identity

  • Road Shows

  • IPOs

  • Analyst Relations

  • Shareholders Meetings

  • Quarterly Earnings Statements

  • Annual Reports





STRONG AGENCY/CLIENT RELATIONSHIPS

COMMUNICATIONS SKILLS
PROFESSIONAL CLIENT SERVICES

PROJECTS/ACCOUNT SERVICES:

  • Satellite Media Tours

  • Video—Electronic Press Kits, Video Releases

  • Internet Support—Online Releases, Press Kits

  • PR Program Launch Packages

  • Client Counsel, Account Management, Strategic Planning

  • Feature Magazine Articles—Technical, Application, Industry Commentary

  • Media Relations, Editor Contact

  • Executive training for interviews

  • Speakers Bureau—Trade Show Panel Placement, Public Speaking Training, Speechwriting

  • Brochures, Data Sheets, White Papers

  • e-Newsletters

  • Special Events—Seminars, Press Conferences, Open Houses

  • Company background briefings

  • Trade Show Support

  • Mailing Lists—General Business/Trade Magazines, Newspapers, Broadcast News

  • Editorial Calendar, Directories, Surveys, Listings, Roundups

  • Press Kits—Company Backgrounders, Biographies, Product Information

  • Press Tours/Visits to Editors

  • Arranging one-on-one interviews between executives and editors

  • News Releases: New Products, Corporate (Earnings, Contracts/Agreements), Personnel








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NED MADDEN
BRINGING BUSINESS AND THE MEDIA TOGETHER

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