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Ned Madden
949/493-5892
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PUBLIC RELATIONS SERVICES
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SPECIALISTS IN THE ART OF STORY TELLING




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HIGHLIGHTS

LAUNCH PACKAGES PROPEL COMPANIES

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Every new company needs a "launch" to get going.

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Launched LoanWorks.com Website for online mortgages. L.A. Times, OC Register, Business Week, KCAL-TV, KABC-TV.

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Launched Sony Corp.'s U.S. workstation company with press conference at the Plaza Hotel in New York City. Event coordinated with feature story in Business Week. Additional coverage in New York Times, Wall Street Journal, top technology trades.

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Launched two Internet companies—Network Translation, Inc. (firewall/IP address translator) and Integrated Data Systems (VRML Web browser). Trade show press interviews, in-depth editorial contact and coverage.

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Launched Highland Software's innovative CD-ROM-based software distribution system—The Software Store. Trade show press conference, interviews, in-depth editorial contact and coverage.



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STRONG AGENCY/CLIENT RELATIONSHIPS
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COMMUNICATIONS SKILLS

PROFESSIONAL CLIENT SERVICES

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PROJECTS/ACCOUNT SERVICES:

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Satellite Media Tours

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Video—Electronic Press Kits, Video Releases

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Internet Support—Online Releases, Press Kits

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PR Program Launch Packages

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Client Counsel, Account Management, Strategic Planning

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Feature Magazine Articles—Technical, Application, Industry Commentary

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Media Relations, Editor Contact

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Executive training for interviews

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Speakers Bureau—Trade Show Panel Placement, Public Speaking Training, Speechwriting

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Brochures, Data Sheets, White Papers

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e-Newsletters

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Special Events—Seminars, Press Conferences, Open Houses

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Company background briefings

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Trade Show Support

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Mailing Lists—General Business/Trade Magazines, Newspapers, Broadcast News

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Editorial Calendar, Directories, Surveys, Listings, Roundups

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Press Kits—Company Backgrounders, Biographies, Product Information

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Press Tours/Visits to Editors

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Arranging one-on-one interviews between executives and editors

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News Releases: New Products, Corporate (Earnings, Contracts/Agreements), Personnel



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