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POWERSKI JETBOARD WINS IN POPULAR SCIENCE MAGAZINE’S 14TH ANNUAL ’BEST OF WHAT’S NEW’ AWARDS COMPETITION

SAN CLEMENTE, Calif., Nov. 15, 2001—PowerSki International (PSI) played a big part in Popular Science Magazine’s extensive Fall promotional “Best of What’s New 2001” media campaign that included a Satellite Media Tour.

Popular Science Magazine, the world’s largest science and technology magazine, included the patented PowerSki Igniter 2000 Jetboard as the focus of a feature article in the October 2001 issue. The Jetboard and engine were part of that publication’s report on “Extreme Machines”—unusual and innovative inventions that offer one-of-a-kind body-in-motion experiences. The article, titled “Adrenaline Rush,” also featured the patented PowerSki SuperTorqueXT engine technology.

As a result of that story, Popular Science Magazine selected the Jetboard to receive a 2001 “Best of What’s New” Award in the Recreation Category.

Each year, Popular Science Magazine editors—who annually review thousands of new products and technology developments—select 100 for distinction as the “Best of What’s New.” On the 14th anniversary of the awards program, a 26-page special editorial section highlighting the editors’ selections was the cover story for the magazine’s December 2001 issue, and the PowerSki Igniter 2000 Jetboard was featured in the article.

The annual the “Best of What’s New” awards garner extensive media coverage nationwide. Previously, the awards have been covered in the top 10 television markets and by numerous network and cable programs. In addition, Popular Science Magazine editors are interview by dozens of radio stations in the U.S. and Canada. A Satellite Media Tour took place on Wednesday, November 14, 2001, broadcast from New York City to 13 markets nationwide.