Ned Madden is an Internet Entrepreneur, Outsourcing Professional and Social Media Outsourcing (SMO) specialist. He is principal of SourceKnow Media Strategies (SMS), LLC, San Clemente, Calif. SMS provides research and consulting services to companies involved in the use of realtime communications and interactive multimedia, both in the packaging of audio and video content and in the development of new services based on online technologies such Webcasting, Social Media and Digital Media.
Outsourcing
Relationship
Management (ORM)
Ned Madden has an extensive background as a journalist and public relations consultant. His business media contacts include the Wall Street Journal, New York Times, Los Angeles Times, Business Week, TIME, CNN, ABC News, NBC News, CBS News. He is a past president of the Orange Coast Venture Group. He specializes in business communications for emerging companies:
Ned Madden is a contributing feature articles editor for ECT News Network. He has authored dozens of articles on a diverse array of technology topics. His three-part series on Digital Media Relations, Social Media Marketing and TV Media Relations explored the dynamic and rapidly growing area of New Media and its impact on business-to-business relationships.
Making Social Networks Pay, Part 3: An Eye on Privacy
Tuesday - May 5, 2009 | CRM Buyer |
Can the privatized and anonymized be monetized? When it comes to the mega-million-name member lists of social network sites like Facebook and MySpace, Big Business really wants to know. As consumer databases go, the Facebook and MySpace lists have an appealing advantage over databases derived from indirect sources like phone books and rental lists -- even those containing buying habit and lifestyle information pulled from product registrations, magazine subscriptions and survey responses.
Making Social Networks Pay, Part 2: Players and Products
Tuesday - April 28, 2009 | CRM Buyer |
With an attractive force akin to the massive black hole at the center of the galaxy, online social networks have pulled into their orbits scores of new startups searching for profits. The target: eyeballs. Last January, Facebook totaled 68 million unique visitors and 1.1 billion page views, and MySpace had 58 million unique visitors and 810 million page views, according to Compete.com.
Making Social Networks Pay, Part 1: Strategies and Technologies
Tuesday - April 21, 2009 | CRM Buyer |
Nobody, not even Facebook founder Mark Zuckerberg himself, has yet successfully produced a proven, sustainable and scalable business model that can satisfactorily monetize the vast ecosystem of the social networks -- Facebook, MySpace, LinkedIn, Twitter, etc. The reason for this could be rooted in the basic noncommercial nature of social networking services.
Social Media Outsourcing, Part 1: Choosing an Image Maker
12/10/08 8:00 AM PT | E-Commerce Times
Like it or not, your enterprise is being talked about extensively in media in which you wield very little control. Customers and potential customers are communicating via social media like wikis, forums, blogs, newsgroups and message boards. Joining the conversation may be worth your while -- but whom to put in charge is not a decision to be taken lightly.
Social Media Outsourcing, Part 2: Weighing Risks and Rewards
12/17/08 8:00 AM PT | E-Commerce Times
Your customers are talking about you -- you might as well have a word in the conversation. Once you've committed to doing so, decisions must be made as to which tasks to outsource to whom, and what, if any, third-party vendor should be brought on board. Even if you do everything right, results may still vary widely.
B2B in a Web 2.0 World, Part 1: Digital Media Relations
05/09/08 4:00 AM PT | E-Commerce Times |
Attention! We're listening! Seeking competitive advantage and profitability through good relations with the social media, the B2B (business-to-business) world has energetically...
B2B in a Web 2.0 World, Part 2: Social Media Marketing
05/16/08 4:00 AM PT | E-Commerce Times |
Corporate social networking ... channel communities ... enterprise social software applications -- the business of business has entered the Web 2.0...
B2B in a Web 2.0 World, Part 3: TV Media Relations
05/23/08 4:00 AM PT | E-Commerce Times |
Broadcast, cablecast, simulcast, webcast, podcast, vodcast, mobilecast -- the melding of the realms of "lean back" (TV) and "lean in" (Web)...
Portals in a Web 2.0 World
02/26/08 4:00 AM PT | TechNewsWorld |
Whither lies the true "doorway" to the Web 2.0 world? The search for this golden portal into the future Web has...
Portals in an E-Commerce 2.0 World
03/05/08 4:00 AM PT | E-Commerce Times |
For anyone doing business online, commerce meets collaboration at a Web 2.0 portal -- a mutual touch point for a company, its...
Portals in an Enterprise 2.0 World
03/17/08 4:00 AM PT | CRM Buyer |
The front office meets the back office at the Web 2.0 enterprise portal. Part 1 of this series discusses the changing...
Green IT, Part 1: Withering on the Vine?
02/10/09 | E-Commerce Times
Green's got the blues. "Dark Days for Green Energy," declared a headline in the Feb. 4 issue of The New York Times. "Because of the credit crisis and the broader economic downturn ... installation of wind and solar power is plummeting," reported the Times. Green energy's melancholia extends to cousin "green IT."
Green IT, Part 2: The Orange Greenhouse
02/17/09 | E-Commerce Times
California's Orange County is known famously worldwide as the home of Disneyland and Knotts Berry Farm, John Wayne and Richard Nixon, citrus crops and beige master-planned communities, babes and beaches. But OC is also coming into its own as the hub in a Southern California green tech corridor stretching along the I-5 and 405 freeways from Los Angeles in the north all the way to the Mexican border on the southern edge of San Diego County. OC is emerging as a leader and innovator in green tech -- the application of environmental science to conserve and sustain the natural environment.
E-Cinema, Part 1: 3-D Hits Its Stride
12/29/08 | TechNewsWorld
3-D has been called the "third revolution" in cinema, taking the medium to a new level the same way sound and color did decades ago. However, perfecting the art of big-budget 3-D movies will require new technology developments in cameras, post-production tools and projectors.
E-Cinema, Part 2: Step Into the Projection Booth
12/30/08 | TechNewsWorld
When it comes to 3-D movies, the days of cheesy red and blue tinted glasses are gone. Today's 3-D projector booths strive for pixel-perfect image reproduction, and the third dimension is rendered through polarization. Camera crews can even photograph live events like football games in 3-D and present them to theater audiences thousands of miles away in real time.
E-Cinema, Part 3: Adding a New Dimension
12/31/08 | TechNewsWorld
A filmmaker doesn't necessarily have to shoot in 3-D in order to show a movie in 3-D. Techniques exist for turning 2-D movies into 3-D features. A handful of Hollywood films have already re-released "Dimensionalized" content, and some big-name directors are considering the process for some of their past hits.
