THE MASTERY COMPANY has developed and delivered Practice Management Surveys for hundreds of dental practices over the last five years. We are experts in this area. We stay current on technical developments in this area. We continuously monitor what other top-of-the-rank survey companies are doing. We also pay close attention to what companies like Intuit, IBM, GE, Microsoft and other Fortune 100 companies are doing. And most important, we deeply appreciate what’s valuable to our dentist/clients.

What is fundamental to our dental clients, what is most critical and essential can be revealed in one simple question. If you ask this one simple question, then all you have to do is understand why your patients answered the way they did and you have found “gold.” Once you understand this, you have direct access to significantly increasing patient satisfaction and dramatically increasing patient referrals.

The Mastery Referral Index (MRI) asks one question:

Would you recommend this practice to a friend? Yes or No.

Their responses reveal a score that’s a dead on accurate barometer of customer satisfaction.

You set up a dumb terminal in your waiting room, have 100 patients complete the survey and you get a report back within five business days. You find out what you need to do, what you need to fix and what you need to change in order to get patients to refer. Then you re-survey in six months to see if you have improved your score. It’s simple, the higher the score, the higher level of patient referrals.

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