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Retail Automotive Summary  Subscribers only. 

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CNW's Automotive Purchase Path Study

CNW Research's latest wave of the automotive purchase process is in its 16th year of research examining the new vehicle Purchase Intender.  Wave XV is available now and includes full year 2013 data. New for Wave XV is a fully narrated presentation available for both Mac and PC users.
Click here for more information and pricing for access to PPOL Wave XV.


This market study profiles these prospects and their use of information sources as they move through the purchase cycle. While the latest "wave" continues to examine the buying process by segment and brand, it also focuses on the issue of brand considerations and importance as well as how media and non-media sources work together during the purchase cycle leading the consumer to the final brand acquisition. 
 

 

The Brain Trust

Have a general automotive or economic question that needs answering? Use "TBT" for a quick response based on our extensive data base.

Read more about it or to pose your question.

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