Renee H. Scudder

AREAS OF EXPERTISE:

·         Strategic Market Planning in the Health Care Industry

·         Short and Long Term Marketing and Sales Planning

·         Market Research

·         Competitive Analysis

·         Positioning and Pricing Strategies

·         Trainings in Sales, Marketing, Leadership and Customer Service

·         Customer Service Programming

RELEVANT EXPERIENCE:

Renee Scudder is the Senior Director of Strategic Planning and Marketing at Merrimack Health Group in Marblehead, Massachusetts.  Reporting to the CEO and COO, she acts as a cross functional liaison to ensure that operational objectives align with business development strategies. 

In 2003, Ms. Scudder founded The Scudder Marketing Group, Inc. (SMG).  For five years SMG provided high-quality planning, research and training services to the healthcare industry. Her firm's clients included Atlantic Retirement Group, New England Deaconess Association, Sunrise Senior Living and Merrimack Health Group. SMG also worked with physician group practices, healthcare technology companies and smaller private healthcare companies.

During her 25-year career in the healthcare sector, Ms. Scudder held management positions in marketing, business development and operations. As Director of Operations, and then Executive Director, in the home healthcare industry, she has been responsible for restructuring operations to position companies for expansion in the healthcare marketplace. She supervised and worked collaboratively with marketing teams to create strategies and programs for growth interfacing with Boston area hospitals, transitional care units, long-term care facilities and assisted living facilities.

Ms. Scudder expanded her marketing and sales experience through her role as Regional Director of Business Development at Solomont Bailis Ventures, a Boston area leader in assisted living and home care.

As a consultant with The Hay McBer Group, an international consultancy specializing in performance and leadership development, Ms. Scudder had the opportunity to work with industry leaders in the insurance (State Farm), automotive (Toyota) and technology (IBM) industries. In 1984, seeking to learn about healthcare delivery in different cultures, Ms. Scudder lived and worked at The Vellore Medical Center and Hospital in Vellore, India.

CREDENTIALS:

Ms. Scudder earned a Bachelor's degree in psychology from Hartwick College.  She holds memberships in The American Marketing Association and The National Speaker’s Association.  She is currently working on her Masters of Science in Communications Management at Simmons College in Boston, Massachusetts.   She will graduate in 2011. 

CONTACT INFORMATION:

Renee H. Scudder

3 Tregony Bow

Rockport, MA  01966

781-718-3556